Marissa Mayer Touts Success of Tumblr Sponsored Posts
Sounds like Yahoo! is still trying to figure out how to make back that $1.1 billion dollar investment in Tumblr. Marissa Mayer admits the challenges of how best to integrate ads that will be as "compelling and as beautiful as the art projects and poetry and other things that you see posted [on Tumblr]."
One things she was sure of was the “amazing amount of reach” their sponsored posts are receiving. "The average post on Tumblr gets reblogged about 14 times. The average sponsored post on Tumblr gets reblogged 10,000 times.” Now the question is whether they can turn this into a business and not turn away Tumblr users in the process.